25 Best SEO
Tips Letast in 2014.
1. What is SEO?
SEO stands for Search Engine Optimization and it was initially used in
1990s for finding better webpages by Search Engines, but after Google’s
invention, it opened the eyes of webmasters.
2. On-Page SEO
On-page SEO simply means, the work you do within your website for SEO is
called On-page i.e website design, navigation, Pagelayout, interlinking,
titles, meta tags, headings etc.
3. Off-Page SEO
Off-Page SEO simply means, the work you do outside your website for SEO is
called off-page i.e submitting site to search engines, sitemaps, backlinks,
social bookmarking etc.
4. Title Tags
The title tag is the most important SEO component which is used for giving
a title to a webpage. It is simply an HTML tag.
5. Meta Tags
Meta tags are special/reserved HTML tags that are used to describe the
content of a webpage. These tags are commonly used in SEO terms. Usually, meta
tags are: Description, Keywords, Author, Robots, Generator. And they are used
in the head section of a webpage.
6. Headings
Headings are also important components of SEO, a webpage may be having many
paragraphs, so for each paragraph we can use different headings. Always sorting
for Headings is as follow: H1, H2, H3, H4, H5, H6.
7. Keywords
The special/reserved words that describe the whole page is called keyword
or keywords. They are mostly included in the title tag and used again and again
in the entire page.
8. Keyword Density
The limit of a keywords in a complete article is called Keyword density.
The maximum keyword density is 3% percent for the whole page. So if you write
an article of 500 words the keyword may be included 15 times but not more than
that.
9. Keyword Stuffing & Cloaking
This is a black hat SEO technique which is no longer accepted by Search
Engines. This technique is used to cheat search engine crawlers; by using this
technique some webmasters include a huge number of keywords in meta tags or in
the page. Also they use different techniques to deceive visitors as well as
search engines i.e hiding the original text from the user or positioning it
somewhere, where it can’t be seen by human eyes.
10. Robots, Spiders & Crawlers
These are search engines software/system/algorithms which discover new
webpages on the web and index them in their servers. These three names give the
same meaning.
11. Internal Links
Interlinking is a technique which is used to create links within a website
with particular pages.
12. External Links
This is a technique that is used to insert external links in a webpage,
these links are indicating to other websites. If the links are not kept
Nofollow then they are crawled by search engine robots.
13. Inbound links
Inbound links are those links that are outside your website on the web, but
linking back to you. It is an indication for search engines that your site has
been also somewhere else.
14. Outbound Links
Outbound links are those links that are going outside from your website. If
they are not kept Nofollow they can be crawled by Search Engines crawlers.
15. Backlinks
Backlinks are those links which are outside your website but indicating
back to your website. Those links with Dofollow attribution are called Backlinks.
The other are just outbound links.
16. Nofollow
It is an attribute that tells the search engine crawler not to follow a
particular page or link. So if a website dosn’t want to index a webpage or
link, simply a nofollow attribute is added.
17. Dofollow
Dofollow is an attribute that tells the search engine crawler to follow the
webpage or link entirely. By default all links are dofollow if they are not
changed.
18. No Index
No Index is another attribute that instructs the crawler to not index the
webpage. The link can be followed but the content won’t be indexed.
19. Sitemaps
Sitemaps are the best way to tell the search engines about your site’s
complete A to Z content. It is essential for driving massive traffic from
search engines.
20. Robot.TXT
This is simply a text file that is kept in the root directory of a website,
it instructs the search engine crawler about the restricted webpages or
directories which shouldn’t be accessed by them.
21. Google Panda
A Google search algorithm which is created for detecting low quality pages
and websites with copied content.
22. Google Penguin
A google search algorithm that is designed to detect websites with spammy
links, over-optimization, keyword stuffing and unnatural links.
23. C Class IP
This is something strange, but worth knowing, every website is given a
unique IP address, so if you have a single hosting account and have multiple
sites hosted on that, then the C Class maybe the same and the C class is the
third number of the IP for example; 22.33.44.55, so the 44 is C class, if this
is the same for multiple websites then if one website was penalized by Google,
the other websites on the same IP may also be caught.
24. Domain Authority (DA)
This is a ranking based on the age of the domain, the backlinks to the
domain and the overall ranking of the domain. So domain authority ranking may
be vary for every website, above 30 DA ranking is considered good and above 50
is the best.
25. Page Authority (PA)
This is something very interesting, the page authority or PA ranking is
different for each web page on the web, but mostly people try to know about
their Home page PA.
2. On-Page SEO
3. Off-Page SEO
4. Title Tags
5. Meta Tags
6. Headings
7. Keywords
8. Keyword Density
9. Keyword Stuffing & Cloaking
10. Robots, Spiders & Crawlers
11. Internal Links
12. External Links
13. Inbound links
14. Outbound Links
15. Backlinks
16. Nofollow
17. Dofollow
18. No Index
19. Sitemaps
20. Robot.TXT
21. Google Panda
22. Google Penguin
23. C Class IP
24. Domain Authority (DA)
25. Page Authority (PA)
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